F2P Monetitzation - Deconstructing Mario Kart Tour (2019)

In Monetization class with Rafa Bernabé we did a practice abut Deconstructing a Free 2 Play game. I choose Mario Kart Tour because I had been playing it since its launch, about 3 months ago, and I knew his mechanics perfectly.

In this work, I analyzed the Virality, the possible ADP, calculated the ARPDAU and found the LTV of the game.

The format chosen to present the work is a presentation adapted to pdf for its clarity and facility to integrate multimedia content.

The grade I received for this work was 9.75 out of 10. The presentation was originally written in Spanish but I have also created an English version for the portfolio.

See Drive Presentation Online Spanish Version: http://bit.ly/ESP_MKT_DECONSTRUCTING See Drive Presentation Online English Version: http://bit.ly/ENG_MKT_DECONSTRUCTING

See PDF Online Spanish Version: http://bit.ly/ESP_PDF_MKT_DECONSTRUCTING

See PDF Online English Version: http://bit.ly/ENG_PDF_MKT_DECONSTRUCTING